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“Opinion is death. Opinion is plague. When it comes to web site management, trusting your gut is the last thing you should do.”
― Gerry McGovern, The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online
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Books by Gerry McGovern

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand Killer Web Content
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World Wide Waste - How digital is killing our planet—And what we can do about it World Wide Waste - How digital is killing our planet—And what we can do about it
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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content Content Critical
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