Goodreads helps you follow your favorite authors. Be the first to learn about new releases!
Start by following Cindy Barnes.
Showing 1-1 of 1
“That’s the heart of this entire concept. Clients do not buy ‘things’. They buy the experiences that those ‘things’ are able to deliver. And, when so doing, they measure the benefits against the costs. Which leads us directly to consider: what is a value proposition?”
― Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
― Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
