Cindy Barnes

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Cindy Barnes

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April 2012


Cindy is a business innovator, sales expert, clinically-trained counsellor and CEO of a management consulting firm.

She studied physics at undergraduate level, entered the working environment in unionised factories, then went on to complete an MBA before becoming a qualified, registered clinical counsellor in Transactional Analysis.

On the innovation side, she designed, developed and brought to market a leading-edge technical product for part of the Panavision Group that is still their most profitable product line to date. She also created the first CRM solution for Capgemini, the global technology and consulting company.

On the sales side, she co-created a new business unit within Capgemini and led business development resulting in £83m sales
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Imagination, insight and empathy. 3 keys to customer intimacy

Everyone talks about being customer centric and developing better and deeper customer relationships, yet few become truly outstanding. Here I’m going to explore the key inputs to developing customer intimacy: the use of imagination, insight and empathy.


As a trusted consultant to companies, I need to see and understand my client’s world better than they do. I need to understand their business and t

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Published on September 22, 2014 10:40
Average rating: 3.89 · 45 ratings · 6 reviews · 11 distinct works
Creating and Delivering You...

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3.88 avg rating — 40 ratings — published 2009 — 11 editions
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50 Anti Inflammatory Crockp...

4.33 avg rating — 3 ratings2 editions
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50 Anti Inflammatory Crockp...

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Value Propositions to Sales...

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Creating and Delivering You...

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Selling Your Value Proposit...

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Don't Let The Feathers FOOL...

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Beautiful GOD ~ Beautiful Y...

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More books by Cindy Barnes…
The Memory of Love
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The Language of F...
Cindy Barnes rated a book it was amazing
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read in June 2012
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Quotes by Cindy Barnes  (?)
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“That’s the heart of this entire concept. Clients do not buy ‘things’. They buy the experiences that those ‘things’ are able to deliver. And, when so doing, they measure the benefits against the costs. Which leads us directly to consider: what is a value proposition?”
Cindy Barnes, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

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