Brendan Kane > Quotes

“Marketer and psychological teacher Wyatt Woodsmall taught Clemens that if you describe people’s problems better than they can, they’ll subconsciously believe that you have the solution. So use your Hook Points to show your prospects”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World

“they’re watching a significant percentage and then taking a specific action, like sharing that piece of content. Use the people who take leading actions, like a share or a click (on a video, image, or link) as the best indicators of your target audience.”
― Brendan Kane, One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

“In 1970, 500 ads were seen by the average American per day;1 today it’s between 4,000 and 10,000 ads per day.2”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World

“my rule is that if your cost-per-share (CPS) is at 50 cents per share, you’re doing okay—anything above that is a sign that your content isn’t resonating with your core audiences. Anywhere below a CPS of 30 cents means that you’ve got great content, and a CPS of 10 cents is rock-star status.”
― Brendan Kane, One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

“A Hook Point can be comprised of text (e.g., a phrase, title, or piece of copy), an insight (from statistics or a professional’s point of view, a philosophy, or a person’s thought), a concept/idea or a format (e.g., an image or video), a personality or performance (e.g., music, sports, acting, or a cadence), a product/service, or a combination of some or all of these elements”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World

“In PCM there are six personality types: Thinkers, Persisters, Harmonizers, Imaginers, Rebels, and Promoters. Each personality type experiences the world in different ways. Thinkers perceive the world through thoughts, and logic is their currency. Persisters perceive the world through”
― Brendan Kane, One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

“If this were the last video I was ever going to make, what would it say? •​If this is going to be the best video on this topic, how can I make it the best video ever? What will present the content in the best way it’s ever been presented before? •​Why do I share the content that I share? •​What do I like about the content I see? •​How can I make a meaningful impact on the world?”
― Brendan Kane, One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

“¿Me estoy dirigiendo a hombres, mujeres o a ambos? 2. ¿Cuál es la EDAD de mi público objetivo? ¿Me dirijo a adolescentes, adultos, treintañeros o a otro grupo de edad? 3. ¿Cuál es mi OBJETIVO DE MARKETING DESEADO? ¿Cuál es la acción que quiero que emprenda mi público? ¿Estoy intentando: a. incrementar el conocimiento de mi marca; b. vender un producto concreto; c. hacer que la gente se suscriba a mi lista de envío de e-mails; d. conseguir una mayor implicación en las publicaciones; e. dirigir el tráfico hacia un blog o página”
― Brendan Kane, Un millón de seguidores

“comparable to TV advertising than it is to searching on Google for something specific. People can still comment on content in Facebook, but it’s not the same as going to Google and seeking out information—that shows a much more active level of interest.”
― Brendan Kane, One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

“These days, if you want to get your message out to the world, you often have as little as three seconds to do so.”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World

“Subverting expectations involves setting up an anticipated outcome and then taking the story in an opposite direction—”
― Brendan Kane, Hook Point: How to Stand Out in a 3-Second World

“bkane@brendanjkane.com”
― Brendan Kane, One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days