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“change. They start by asking: In order to improve our”
― Rich Horwath, Elevate: The Three Disciplines of Advanced Strategic Thinking

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“It turns out that all influence geniuses focus on behaviors. . . . They don’t develop an influence strategy until they’ve carefully identified the specific behaviors they want to change. They start by asking: In order to improve our existing situation, what must people actually do? —Authors of Influencer: The Power to Change Anything”
― Rich Horwath, Elevate: The Three Disciplines of Advanced Strategic Thinking

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