David Newman > Quotes

“DAY 12: BUILD A SIMPLE SPEAKER ONE-SHEET Now that your flagship presentation has some texture and shape, you can summarize it on a speaker one-sheet. Local networking groups, chambers of commerce, and association chapters often want to see this before booking you to speak in front of your hand-selected target market of prospects. Lay out a simple one-sheet in Microsoft Word, or pay a little extra for a designer to format it more professionally. The building blocks are: 1.  One or more Topics/Programs 2.  Target Audience(s) 3.  Benefits (especially in headlines and program titles) 4.  Your Mini-Biography 5.  Your Sample Client List 6.  Testimonial clips about the quality of your programs 7.  Your Contact Information”
― David Newman, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

“YOU NEED TO SELL THE SAME WAY THAT YOU BUY.”
― David Newman, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

“As is our confidence, so is our capacity.” —WILLIAM HAZLITT”
― David Newman, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

“You are who Google says you are”
― David Newman, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

“and”
― David Newman, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition