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“Core Performance Endurance, and Runner’s World”
Matt Frazier, No Meat Athlete
“You probably grew up learning that milk is the best source for calcium and that meat is the best source of protein because of very successful advertising campaigns associated with these foods. These campaigns were so effective that people now confuse food with nutrients. It’s such a pervasive idea that even proponents of plant-based diets sometimes fall into this trap and compare soymilk directly to dairy milk, or beans directly to meat, to prove their nutritional value.”
Matt Frazier, No Meat Athlete
“I didn’t reach my athletic peak until I was 43. I didn’t write my first book until I was 44. I didn’t start my podcast until I was 45. At 30, I thought my life was over. At 52, I know it’s just beginning. Keep running. Never give up. And watch your kite soar.”
Matt Frazier, The Plant-Based Athlete: A Game-Changing Approach to Peak Performance

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