Matt Frazier

“You probably grew up learning that milk is the best source for calcium and that meat is the best source of protein because of very successful advertising campaigns associated with these foods. These campaigns were so effective that people now confuse food with nutrients. It’s such a pervasive idea that even proponents of plant-based diets sometimes fall into this trap and compare soymilk directly to dairy milk, or beans directly to meat, to prove their nutritional value.”
― Matt Frazier, No Meat Athlete