David G. Pugh > Quotes

“If, in turn, the decision makers need to present their choice to the president or board of directors to get the funding approved, then a powerful proposal gives the decision makers what they need to sell you to the people with the money.”
― David G. Pugh, Powerful Proposals: How to Give Your Business the Winning Edge

“The purpose of a proposal is to persuade readers to accept your offer to sell them a product or service.”
― David G. Pugh, Powerful Proposals: How to Give Your Business the Winning Edge

“Companies and careers have literally been saved or lost due to the success or failure of a single proposal.”
― David G. Pugh, Powerful Proposals: How to Give Your Business the Winning Edge

“A powerful proposal gives the evaluators what they need to sell you when they go down the hall to make their recommendation. The minute they do that, they become virtual members of your business development team.”
― David G. Pugh, Powerful Proposals: How to Give Your Business the Winning Edge