Alberto Savoia > Quotes

“The Right It is an idea for a new product that—if competently executed—will succeed in the market.”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“Ideally, ‘It’ is something that you are deeply passionate about, but it’s OK if ‘It’ is just something you must do as part of your job.”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“The Pretotyping Manifesto Make sure you are building the right it before you build it right   innovators beat ideas pretotypes beat productypes data beats opinions now beats later doing beats talking simple beats complex commitment beats committees”
― Alberto Savoia, Pretotype It: Make sure you are building The Right It before you build It right

“They assume that if they build It right, people will want It. In most cases, that assumption turns out to be both wrong and costly.”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“Fake It Before You Make It,” but over the years I have heard that expression used to justify all sorts of nonsense and unsavory behaviors. Although that phrase occasionally still slips out of my mouth (or keyboard), these days I’ve replaced it with “Test It before you invest in It”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“Not everything that counts can be counted, and not everything that can be counted counts”?”
― Alberto Savoia, The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

“Pretotyping is a way to test an idea as quickly and inexpensively as possible by creating artifacts to help us test the hypotheses that "if we build it, they will buy it” and/or “if we build it, they will use it.”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“Most new ideas will fail in the market—even if competently executed.”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“To help you get started, however, I will introduce you to two basic, but useful and reliable metrics that can be applied to practically any idea for new products or services: Initial Level of Interest and Ongoing Level of Interest.”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“The Provincial—Before launching broadly, run a test on a very small sample.”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“Pretotyping [prē-tō-tīp-ing], verb: Testing the initial market appeal and/or actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money.”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“So make no mistake: pretotypes are not a replacement for prototypes. You don’t want to jump from pretotype to product, any more than you want to jump from idea to product. Prototypes are a necessary and incredibly useful tool in the new product development process. They can—and should—be used to answer many questions about a potential product, such”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“Make sure you are building The Right It and make sure that you really care about It before you build It right.”
― Alberto Savoia, The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

“most prototypes are built to answer questions such as, “Can we build it?” or “Will it work as expected?” instead of focusing on questions such as “Should we build it at all?” or “If we build it, will people buy it and use it?”
― Alberto Savoia, Pretotype It: Make sure you are building The Right It before you build It right

“Make sure—as quickly and as cheaply as you can—that you are building The Right It before you build It right.”
― Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right