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Alberto Savoia

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Alberto Savoia

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March 2019


As Google’s first Engineering Director, Alberto Savoia led the team that launched the
phenomenally successful Google AdWords.

He then shifted his focus to help Google maintain its
exponential going through aggressive company-wide innovation.

In his unique role as Google’s
Innovation Agitator, Alberto led a team that developed a powerful set of tools and practices to
help Google continue to innovate with the creativity, agility, and courage of startups.

Word of the impressive impact and results of Alberto’s approach to innovation quickly spread
beyond Google.

Today, he teaches and practices Apex Innovation worldwide, lectures at Stanford
University, and coaches Fortune 500 companies. From the first “Innovate Like A Startup. Go To
Market Like A Grown
...more

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Alberto Savoia Hi Dmitriy, thank you for your question.

The FASTEST way to pretotype the idea is to implement a single-page (landing page) website with either a descr…more
Hi Dmitriy, thank you for your question.

The FASTEST way to pretotype the idea is to implement a single-page (landing page) website with either a description and some screenshots of the yet-to-be-developed app or, even better, a YouTube video that shows what your app can do for the users. Show the app in action (e.g., a person going entering their exercise habits and getting a nutritional recommendation.)

Use the landing page to collect emails by asking visitors who are interested to submit their email for updates and a discounted price for the app once available (or similar incentives.)

Keep it ethical and make sure you don't promise something you cannot build/deliver or collect money you are not ready to refund (e.g., Tesla collects a deposit for Skin In The Game, but will refund it with no questions if asked to.)

Good luck!(less)
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More books by Alberto Savoia…

Alberto’s Recent Updates

The Right It by Alberto Savoia
"I have read tons of material on entrepreneurship and innovation, especially on business testing. This book is on a completely different level. Alberto Savoia magisterially mixes academic theory and business experience, with a writing style that makes" Read more of this review »
The Right It by Alberto Savoia
"Highly recommend this book to anyone who has a business idea that involves significant risk. Are you wondering "will people buy this"? This book helps you find out.

Instead of investing significant sums of money into a 'full product' or even a prototy" Read more of this review »
The Right It by Alberto Savoia
"The book lays out detailed step-by-step guide on how to get an idea from start to finish, listing out useful techniques from hypothesising to testing to analysing your own data. It advocates for collecting skins-in-the-game instead of using other peo" Read more of this review »
The Right It by Alberto Savoia
"December 31, 2022: Out of all the startup/ product validation books I read (Lean Startup, the Mom Test, Experimentation Works, etc) this is the book I came back to after 6 long months failing at building a startup. Savoia is incredibly clear about hi" Read more of this review »
More of Alberto's books…
Quotes by Alberto Savoia  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“The Pretotyping Manifesto Make sure you are building the right it before you build it right   innovators beat ideas pretotypes beat productypes data beats opinions now beats later doing beats talking simple beats complex commitment beats committees”
Alberto Savoia, Pretotype It: Make sure you are building The Right It before you build It right

“They assume that if they build It right, people will want It. In most cases, that assumption turns out to be both wrong and costly.”
Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

“Ideally, ‘It’ is something that you are deeply passionate about, but it’s OK if ‘It’ is just something you must do as part of your job.”
Alberto Savoia, Pretotype It—10th Anniversary Edition: How to make sure you are building The Right It before you build It right

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