Nathan Furr > Quotes

“Pursuing a rapid experiment and finding out you were wrong and changing directions isn’t failure. That is the road to success.”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“There are two types of uncertainty that influence a firm’s ability to create a customer: demand uncertainty (will customers buy it?) and technological uncertainty (can we make a desirable solution?).”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“but now I’m looking for the periphery, I’m looking for those surprises. That’s the good stuff. It all comes from the uncertainty. That’s the point of the journey.”
― Nathan R Furr, The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown

“Products that delight customers do the unexpected. They solve a problem customers didn’t know they had, or they evoke a positive emotion.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“there is no shame in being good at creating something and handing over the reins to someone who is good at running something.”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“Remember that great ideas may start as tiny whispers.”
― Nathan R Furr, The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown

“entrepreneurs innovate, customers validate.”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“At the heart of it, to be a successful entrepreneur you have to learn to change and adapt.”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“Simplifying the product offering doesn’t mean that you are taking away the customer’s choice; rather it sends the message that you know the customers so well that you are delivering the exact solution they are looking for.”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“Although you may pay smart consultants to help you understand that future, they can’t tell you what it will be either, because no one knows the future.”
― Nathan Furr, Leading Transformation: How to Take Charge of Your Company's Future

“Focus is the key to successfully running the NISI process and success as an entrepreneur.”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“The entrepreneurs who lack the resolve to run the NISI process properly usually fall into three buckets—models, packrats, and junkies.”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“Said differently, we neglect the more distant possibilities, even though these may be the most interesting and valuable opportunities available to us.”
― Nathan Furr, Leading Transformation: How to Take Charge of Your Company's Future

“Managers tend to start by building solutions, but we emphasize the need to first deeply understand the problem.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“if you closely observe the jobs they are trying to get done and the obstacles they face, and truly understand the pain they are feeling, you are now well positioned to create an innovative hypothesis to solve that pain.22”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“Our leaders should nurture innovation wherever it comes from.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“researchers who examined the semiconductor industry found that firms in growing markets were much more successful than firms in mature or emerging markets.”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“Lean Start-In” workshop. Employee teams bring an idea for a significant unmet customer need, and in two days the team goes through the entire cycle of validating a customer pain, prototyping a solution, and testing it with customers.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“functional fixedness, confirmation bias, recency bias, and intertemporal choice bias.”
― Nathan Furr, Leading Transformation: How to Take Charge of Your Company's Future

“For example, AT&T—not known for innovation in the past twenty years—recently created five labs (AT&T calls them “foundries”), each employing forty to fifty interdisciplinary experts. Their task: testing new insights generated inside and outside AT&T. The foundries house marketing experts from the business units, experts in telecommunications technologies, and experts in design thinking. What’s more, AT&T has invited start-ups and established companies from many industries to participate in rapidly developing and experimenting with new technologies. Each new idea is run through a twelve-week project, where a team applies the kinds of tools we describe in this book to produce virtual or physical prototypes.”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“FIGURE I-1 The innovator’s method”
― Nathan Furr, The Innovator's Method: Bringing the Lean Start-up into Your Organization

“The key difference in this early stage of innovation is not to just ask customers what they want but to deeply understand the customers—their motivations, their needs, and most important, the job they are trying to get done.”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“You have to get into the field and actually talk to customers, which can be scary. But which would you rather do, talk to customers now and find out you were wrong, or talk to customers a year and thousands of dollars down the road and still find out you were wrong?”
― Nathan Furr, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation: The lean startup book to help entrepreneurs launch a high-growth business

“Replantear el propósito de tu negocio para aprender lo que el mercado quiere en lugar de probar que tu idea funciona, es el primer paso para evitar las trampas que te retienen.”
― Nathan Furr, Acierte Y Entonces Escálelo - Nail It Then Scale It: Guía Del Emprendedor Para Crear Y Administrar a Través De La Innovación