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“It's pointless to spend millions on advertising before ensuring that the promise keepers (employees) understand and can keep the promises made by the promise makers”
― Ian P. Buckingham, Brand Champions: How Superheroes bring Brands to Life

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Legend of the Lost Legend of the Lost
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Brand Engagement (International Political Economy Series) Brand Engagement
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Brand Champions: How Superheroes bring Brands to Life Brand Champions
12 ratings