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Ian P. Buckingham

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Cross-genre author,consultant, proud father & former Omnicom director Ian P Buckingham's work is based on the principle that brand and business performance is dependent upon effective engagement with all key stakeholders, especially employees and that involvement and authenticity are vital for creating sustainable performance cultures within organisations.

He created Interbrand Inside at the home of probably the most respected brand rating and evaluation agency, Interbrand, and was a pivotal member of the partner team at the ground breaking internal communication and change management consultancy SDL.

Buckingham has so far written two of the three seminal, case-study based texts in the organisation development space which occupy the intersec
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Ian P. Buckingham Stop aspiring and start writing, set some deadlines, write about what you know and remember that you only ever improve with practice
Average rating: 4.46 · 35 ratings · 6 reviews · 7 distinct works
Brand Champions: How Superh...

4.58 avg rating — 12 ratings — published 2011 — 6 editions
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Legend of the Lost

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Brand Engagement (Internati...

4.33 avg rating — 9 ratings — published 2007 — 5 editions
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Gower Handbook of Internal ...

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Sustainable Brand Leadership

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Online social media – are you a bee or a wasp?

ianpbuckingham:

An oldie but a goodie


Originally posted on The Brand Trilogy (TBT):


I caught up with people champion Doug Shaw’s blog What goes around, today.



As ever it made me think.



Doug recently connected with a longstanding, trans-continental contact of ours, Canadian employee engagement flag bearer David Zinger. I’ve collaborated on a number of unique publications with David in the past an

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“It's pointless to spend millions on advertising before ensuring that the promise keepers (employees) understand and can keep the promises made by the promise makers”
― Ian P. Buckingham, Brand Champions: How Superheroes bring Brands to Life

“It's pointless to spend millions on advertising before ensuring that the promise keepers (employees) understand and can keep the promises made by the promise makers”
― Ian P. Buckingham, Brand Champions: How Superheroes bring Brands to Life

“The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom.”
― Isaac Asimov

“No one wants advice - only corroboration. ”
― John Steinbeck

“Pain and suffering are always inevitable for a large intelligence and a deep heart. The really great men must, I think, have great sadness on earth.”
― Fyodor Dostoevsky, Crime and Punishment

“Books: a beautifully browsable invention that needs no electricity and exists in a readable form no matter what happens.”
― Nicholson Baker

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