Alan Philips > Quotes

“Art is the expression of human creativity and imagination, which produces works to be appreciated primarily for their beauty. It’s emotional.

Commerce is the activity of buying and selling, particularly on a grand scale. It’s black and white: either a purchase is made or it isn’t. It’s practical.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“In today’s market, anything that isn’t differentiated through creativity or a 10x technology will be immediately commodified by the industrial system. The only way to sustainably incite your audience to take action is to inspire them with meaningful purpose.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Experienced creatives develop the ability to manifest their breed of creativity consistently over a period of time. Simply put, it’s the difference between a one-hit wonder and Michael Jackson.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“The meaning behind your passion, whether it be for hospitality, law, or hot sauce, now translates into value. In the Age of Ideas this is what the market demands, and you have the power to give it to them by unlocking your unique creative potential.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“When artists start out, no one knows who they are or what they do. Despite this, they start manifesting their vision. A painter begins painting and sharing those paintings with the market. Maybe she sells a cou- ple at a low price, or maybe she can’t sell any. So what does she do? Somehow she begins to share the story behind her art. Why does she paint? Where did she come from? What’s her inspiration? What’s the meaning behind her work? Why does she need—not want, need—to paint? And over time people hear her story: some connect with it and others don’t, but the ones who do connect, who see a reflection of themselves in her story, become her tribe. Maybe eventually she gets a gallerist, manager, patron, or publicist, and they share her resonant story with even more people, growing her tribe. Then what happens? Though the paintings are the same, by combining the work with an authentic, resonant story, our painter magically creates value and demand for her art grows.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Creativity, like love, is entirely emotional, meaning it doesn’t have a physical presence. That’s what makes it so extraordinary, and yet so difficult for so many to believe in or understand. It makes a lot of very smart people uncomfortable; they have an intense desire for creativity in their lives or businesses, but they can’t just purchase it like a material thing or control it like a process in a factory.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Employees are people. Customers are people. Same for entrepreneurs, business leaders. Conclusion? Companies are created by people and run by people, to service the needs and wants of people. Despite this fairly obvious observation, we tend to manage business and personal matters differently.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“When Disney’s children were very young, he’d tried to take
them to places where their imaginations could run wild. But every
carnival or fair seemed to be dirty, poorly run, and filled with vice.
Walt wanted to create a place where people could take their family
and forget the concerns of the everyday world—a place beautiful,
safe, and filled with endless wonder. So at about the same time
that he had started selling assets and conserving his capital, he
pulled aside one of his art directors and had him begin working on
concept sketches for a new kind of amusement park. The sketches
started to illustrate the vision he had in his head, a utopian world
where guests would enter a fairytale world.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Quite often, the discussion of purpose in an organizational setting is diluted by groupthink, as most people don’t feel comfortable giving their honest opinion, especially when doing so could impact their employment or financial status. Therefore, organizations must work to find ways to create safe environments for honest sharing and empower key stakeholders to make decisions that aren’t always popular—because to do something truly special, you must be as honest, defined, and differentiated as possible.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“The secret to a fulfilling life is to discover what excites you, what you love to do, and then spend your days passionately pursuing, sharing, and manifesting that purpose with all your heart. And purpose is exactly that—it’s “the reason for which something exists.” It’s the why behind everything you do.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Creativity is that special something. It can take you from good to great, from want to need, from admiration to infatuation. It is intangible, emotional, and premium-worthy. It’s honest. It’s simple. It’s generous. It’s beautiful to watch and effortless to enjoy. Once you get in touch with your creativity, nothing else is ever the same. It is an energy deep within, one that connects us all.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“To manifest your creativity you must believe deeply in the emotional elements and patiently invest in them. Once you find your creativity, it must be encouraged and enhanced, not controlled. The best of the best—the Apples, Nikes, Michael Jordans, Andy Warhols, Meryl Streeps of the world—have it; they protect it, believe in it, and as long as they stay true to their essence they’ll continue to reap the benefits that come with creative thinking and living.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Generally, when someone is unhappy or lacking meaningful sustenance in their life or business, it’s because their internal self isn’t in harmony with their external self.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Bottled water is another example. Free, high-quality water is available in much of the developed world. But the developed world is exactly where the majority of bottled water is consumed. In 2012, in the U.S. alone, we spent $11.8 billion dollars on bottled water. Because packaging is a fixed price and water is a low-priced com- modity, what exactly are we paying the rest of the money for? The answer is that much of the value is tied up in the brand, the idea, how it makes you feel, the creativity.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Despite our efforts to be practical and logical, humans remain emotional beings, and we all crave meaningful emotional interaction with other humans. We don’t just want meatballs, we want Grandma’s meatballs; we don’t just want a smartphone, we want to Think Different; we don’t just want to go to any old amusement park, we want to go to the Magic Kingdom; and we don’t want water, we want artesian water from Fiji. The story, the experience—that’s what is critical to creating, and the emotional connection established through that art is what drives commerce in the contemporary market.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“In simplest terms, you won’t be able to unlock your creative potential, achieve sustainable success, or even be fundamentally happy unless you align your internal and external worlds—unless you’re true to yourself. Therefore, to begin the journey of discovering your purpose, you must focus on what matters to you internally, not externally. And the first step in this process is to eliminate obstacles that prevent you from hearing the signal above the noise. These obstacles include things such as commercial concerns, financial motivations, comparing yourself to someone else, and other manifestations of ego.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“And then one day everything changed; the world shifted on its axis, our consciousness evolved. Instead of making their purchase deci- sions based solely on price, people became willing to pay more for sustainable or organic products. They no longer wanted their meat mass-produced; they wanted grass-fed beef from a local farmer. Rather than just a good sweat from their exercise, they also wanted mindfulness, so they took up SoulCycle, yoga, or meditation. And rather than settling down to buy their dream home and build their 401k, they spent their resources searching out experiences they could share and cherish more than they would another purse or car. Above all else, they wouldn’t accept the status quo. Instead of working in secure yet unfulfilling jobs, they wanted to create an existence that reflected their innermost desires and beliefs. And they did, in record numbers.”
― Alan Philips

“...creators must deeply believe in what they’re manifesting in order for others to believe. Today’s term of choice for this conviction is authenticity. Walk into any boardroom nowadays and you’ll hear executives asking how they can make their products or services more authentic. The chal- lenge is that there’s no way to be authentic without actually doing something that’s genuine. You must believe in what you’re creating and sharing with the world. Authenticity is exactly that—the point at which you manifest your deep beliefs into something tangible. Therefore, in the modern market there’s more value than ever placed on the level of belief that creators have in their creation.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“It was a memorable night for a burgeoning community of food enthusiasts at exactly the right moment. I was ecstatic. For the first time in my adult life, I was doing something purely for the joy of sharing my passion with the world, rather than to stroke my ego or make money. It felt like I was finally living my purpose. I was manifesting my dreams, making tangible an inspiration that came from deep within.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“The way to create value in the Age of Ideas is to identify, manifest, and share your creativity.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“doing something that was a pure reflection of my passions—changed my life. The core idea and drive to execute what I envisioned enabled me to realize my potential for the first time. That shift in how I approached the world supercharged all other areas of my existence.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Most businesses have the goal of getting as big as possible. Supreme, on the other hand, strives to remain underground and boutique, growing only when they deem it will enhance the brand. As style writer Glenn O’Brien put it, “Supreme is a company that refuses to sell out.” But why? Well, first off, because it wouldn’t be authentic to who they are, what they do, and what they’re into. For instance, when asked why they wouldn’t expand into women’s wear, Jebbia simply replied, “It’s not what we know.” And that’s all they’ve done—manifest an authentic reflection of their core beliefs with unyielding discipline.
Supreme is a reflection of Jebbia’s life experiences and pas- sions. It just happened that his passion for “cool and unusual things for young people” was in harmony with the global youth movement that his brand has come to represent. Supreme continues to succeed on a massive scale because they have the discipline to focus their resources on creating great products rather than over-expanding. Or, as Jebbia puts it, “Staying true to what you do best has played a major role in our longevity. I would like people to see that we’re a small, independent skate company that has done our own thing, in our own way, over many years, and will hopefully continue to do so.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“He (Maslow) believed every human has a powerful desire to realize his or her full potential. Maslow’s term for reaching that goal was self-ac- tualization, which he understood as “expressing one’s creativity, quest for spiritual enlightenment, pursuit of knowledge, and the desire to give to society” within daily life. If an individual is able to self-actualize, they become capable of having “peak experiences,” which he defined as “rare, exciting, oceanic, deeply moving, exhilarating, elevating experiences that generate an advanced form of perceiving reality, and are even mystic and magical in their effect upon the experimenter.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Ian and Steve knew there were no hotels cater- ing to the taste and lifestyle of their clientele. It was obvious to them that the hotel business was stale with sameness; if they could infuse art and lifestyle into this segment of commerce, they would disrupt the industry.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“The crowds aren’t coming to Sweetgreen stores and the festival simply for great salads or cool music acts. They’re coming because they buy into what Sweetgreen stands for, and because, on a deeper level, they feel a reflection of themselves in Sweet- green’s purpose—which is itself an honest manifestation of what the people behind the business believe and what they stand for.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“While the arrival alone was magnificent, it wasn’t until I entered the lobby that I was swept away: fifty-foot ceilings, a straight-shot visual hundreds of feet from the entrance to the rear orchard, and charming vignettes of whimsical seating and social areas throughout. The beauty was unmistakable, and the energy was so real you could almost drink it. Every step I took built on the drama of the experience. By the time I exited the lobby and stepped into the orchard, I felt changed, as if my appreciation for what the imagination could manifest had been heightened. I didn’t say a word for ten minutes after I walked outside. I just smiled, completely satisfied by what I had just consumed.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“You reflect yourself in your creations, and they reflect themselves in their consumption and self-expression. The combination leaves both sides fulfilled. In a world where human creativity is the last remaining sustainable, competitive advantage and the principle driver of value creation, your most potent weapon is you.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“in the Age of Ideas, regular people are able to harness the power of perception in the same way celebrities and big companies have for years. Whether on LinkedIn, Facebook, Ins- tagram, or personal blogs, you can influence your value by affect- ing how people perceive you. And the same way an entrepreneur can change the value of a building or event by changing people’s perception of it, you too can change people’s perception of you through authentic storytelling.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Who we are to the outside world and whether we are able to manifest our purpose is the result of work done when no one is looking. Every decision we make has positive and negative implications for our future and therefore must involve a strong framework, one that guides our choices and focuses our energy.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential

“Once you discover your purpose, the goal becomes to live it in all aspects of what you do. This is the integrated life, a life in which there’s no difference between work and play; there’s only your purpose and what you’re doing at that very moment to live that truth, wholly and completely. The closer you get to that point, the closer your entire life comes to being an actualized existence, and the more likely you will enjoy many more of Maslow’s peak experiences.”
― Alan Philips, The Age of Ideas: Unlock Your Creative Potential