Adam Frankl > Quotes

“As a dev-facing early-stage startup founder, your task is not to invent a new awareness mechanism but to discover your audience’s discovery loop and position yourself for their discovery inside it.”
― Adam Frankl, The Developer Facing Startup: Alchemist Accelerator’s go-to-market playbook for early-stage developer-facing startups

“priority for engineers is eliminating waste. The most crucial waste to eliminate is wasted time, which can never be recovered.”
― Adam Frankl, The Developer Facing Startup: Alchemist Accelerator’s go-to-market playbook for early-stage developer-facing startups

“As counter-intuitive as it may sound, your goal as an early-stage startup is not to maximize revenue but to get to your next funding event.”
― Adam Frankl, The Developer Facing Startup: Alchemist Accelerator’s go-to-market playbook for early-stage developer-facing startups

“Here is a quick summary of the four levels of marketing differentiation: First level: feature differentiation Second level: benefit differentiation Third level: customer segment differentiation Fourth level: problem differentiation”
― Adam Frankl, The Developer Facing Startup: Alchemist Accelerator’s go-to-market playbook for early-stage developer-facing startups

“Stealth is a mistake Many early-stage startup founders want to keep their plans confidential in stealth mode. And that is a mistake. These founders fear their competition will hear about their plans and get a jump on them. They think their ideas are so good that people will drop what they are doing and start working on them. It doesn’t happen. If you and your competition are open source, how often do you check out your competitor's repos? Never? They don’t have time to check on yours either. And no one has devs on the bench waiting for a good idea.”
― Adam Frankl, The Developer Facing Startup: Alchemist Accelerator’s go-to-market playbook for early-stage developer-facing startups