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“I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.”
― As Little Design as Possible
― As Little Design as Possible
“So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.”
― As Little Design as Possible
― As Little Design as Possible
“We believe that technology is at its very best; at its most empowering when it disappears”
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