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Jonathan Ive

“So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.”

Jonathan Ive, As Little Design as Possible
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As Little Design as Possible As Little Design as Possible by Jonathan Ive
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