Lisa B. Marshall > Quotes

“In his book Words That Work, political consultant and author Frank Luntz sums up the concept nicely when he says, “It’s not what you say, it’s what people hear.”
― Lisa B. Marshall, Smart Talk: The Public Speaker's Guide to Success in Every Situation

“You teach best what you most need to learn. —RICHARD BACH, ILLUSIONS: THE ADVENTURES OF A RELUCTANT MESSIAH”
― Lisa B. Marshall, Smart Talk: The Public Speaker's Guide to Success in Every Situation

“Psychologist John Gottman first studied positive-to-negative ratios in marriages. Using a 5:1 ratio, which Gottman called “The Magic Ratio,” he and his colleagues predicted whether 700 newlywed couples would stay together or divorce by scoring their positive and negative interactions in one fifteen-minute conversation. Ten years later, the follow-up revealed that they had predicted divorce with 87 percent accuracy3,4.”
― Lisa B. Marshall, Smart Talk: The Public Speaker's Guide to Success in Every Situation