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“Flexible Business Systems”
Ken Wax, The Technology Salesperson's Handbook
“I created a letter campaign that opened with, “What would it be worth to your company if new employees made fewer mistakes?”
Ken Wax, The Technology Salesperson's Handbook
“Selling technology solutions is the most challenging sales work imaginable. It involves products and services that are complex and often intangible. It’s always changing. It’s always tempting for customers to wait and do nothing.”
Ken Wax, The Technology Salesperson's Handbook

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Customer Vision: How to Create More Customers, Faster, in Today's Digital Age Customer Vision
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