B.J. Mendelson > Quotes

“You could have the best idea in the world, but if people don’t like you, don’t trust you, or don’t know you, they’re not going to consider it. However, if you cite what someone else is saying, someone they might have heard of, that lends the idea more credibility.”
― B.J. Mendelson, Social Media Is Bullshit

“Marketing departments aren’t going to give marketers their money unless they know what they’re spending money on works. But since many don’t even know what “social media” is, they’ve created room for marketers and others to fill that information gap—with bullshit.”
― B.J. Mendelson, Social Media Is Bullshit

“That’s all marketing is: making Grandma happy.”
― B.J. Mendelson, Social Media Is Bullshit