James Hurman > Quotes

“Creating future demand is building up rapport, familiarity, trust, common ground and a mutual enjoyment of each other’s company in order to make somebody much more likely to listen to you, consider your sales pitch, and ultimately buy from you in when you put that great conversion ad in front of them a few months from now.”
― James Hurman, Future Demand: Why building your brand among tomorrow's customers is the key to start-up success