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“You’ll probably fill up a notepad with ideas of how you could do a little something extra to enchant your customers. When you’ve turned that corner and are thinking about them rather than what’s in it for you – you’re truly ready to practice lagniappe.”
Stan Phelps, What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth
“Most of us spend our lives trying to be, and seem, ‘perfect.’ We try to protect ourselves. It can sometimes be difficult to drop the pretense and own up to your flaws and faults – it takes courage. But what’s the greatest risk? Letting go of what other people think, or letting go of how you feel, what you believe, and who you are?” - Brené Brown1, The Gifts of Imperfection”
Stan Phelps, Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

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Stan Phelps
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Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers (Pink Goldfish 1.0 and 2.0 Book 2) Pink Goldfish
41 ratings
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What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth (Purple Goldfish 1.0, 2.0 and Special Editions Book 2) What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth
85 ratings
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What's Your Golden Goldfish: The Vital Few: All Customers and Employees Are Not Created Equal What's Your Golden Goldfish
15 ratings
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What's Your Green Goldfish? Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture (Green Goldfish 1.0 and 2.0 Editions Book 2) What's Your Green Goldfish? Beyond Dollars
31 ratings
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