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“Most of us spend our lives trying to be, and seem, ‘perfect.’ We try to protect ourselves. It can sometimes be difficult to drop the pretense and own up to your flaws and faults – it takes courage. But what’s the greatest risk? Letting go of what other people think, or letting go of how you feel, what you believe, and who you are?” - Brené Brown1, The Gifts of Imperfection”

Stan Phelps, Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers
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