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“Fundamentally, customers do not want choice; they just want exactly what they want.”
B. Joseph Pine II, The Experience Economy
“Twelve years ago we characterized the scene as poor service, no service, or self-service. Unfortunately, little has changed. As a result, customers understandably hesitate to pay any premium. Profitability therefore suffers, wages stagnate, and workers disengage—creating a downward spiral to yet more miserable service.”
Pine II, B. Joseph, The Experience Economy
“The history of all economic progress consists of charging a fee for what was once free.”
B. Joseph Pine II, The Age of Experiences: Harnessing Happiness to Build a New Economy

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