Becky Robinson > Quotes

“Any investment you make to create and share content needs to be focused on bringing people back to your domain and onto your email list, where you can communicate directly with them.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Building anything worthwhile is a long-term process.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“If you are just getting started in growing an online presence, identify the people you expect to be interested in your message. These people are often referred to as your target audience.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“If you are already interacting with people and growing a community of interest around your online presence, what do you know about the people who follow you?”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“To rise from obscurity to renown requires the perfect alignment of many factors: talent, hard work, great timing, a message or a product with wide appeal, and a little bit of fairy dust.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Clarity is an important component of value.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“If you want to create reach for your book, business, message, or cause, staying in touch easily with the people who are interested in or attracted to your work is critical.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“You are the only one who can write your book.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Changing the focus of your outreach may result in greater success for your work.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“To connect with people regularly, you need to create content that obvious value constantly and over time.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“As you seek to create reach, it’s important to have clarity about the value you hope to bring.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“As you think about branding, you have choices about what to share and how people get to know you.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“f you admire someone, shout it out.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“How will you know when you’ve reached your goals?”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Generosity is powerful because it is unexpected, disarming, and unforgettable.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Your core messages are raw materials for content material.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“It’s impossible to offer something meaningful if your work lacks meaning.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“You personal brand already exists. Your personal brand is your authentic self, who you are, all the quirks and characteristics that define you.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Branding is honing in on the qualities, values or beliefs that differentiate you from others.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Every interaction you have is an opportunity to influence and encourage a valuable human being.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Investing in building your own presence online is a chance to tell your own story and highlight what matters most to you so that people can benefit over the long term from your life’s work.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“The vehicle for the value you offer the world through your online presence is content.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Kohn notes that the generosity of others has been hugely helpful in expanding the reach of her message. “I have [had] people introduce me to people. I have [had] people open their homes to have me come and speak to their friends. I’ve had people sponsor events for me. I will do any book club; I will do anything. So generosity has been given to me. And I try to be generous, as I keep going.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Expanding reach is about repackaging and retelling those same messages in different ways over time in order to reach new audiences in new ways.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Being consistent with your presence on your chosen channels is more important and more valuable than having profiles everywhere and posting inconsistently.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Resist the urge to spend your resources building momentum on a platform that someone else owns and controls.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Whatever you do, do it out loud, sharing the story of your work publicly so people can hear and benefit from your work even if they don’t know you offline.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“The more real, honest, and accessible we can be, the more likely we are to expand our reach over time.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“Cultivate a sense of curiosity and learn from others by asking about their experiences.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

“To create reach, you need to continue to create and share content through a long-lasting presence.”
― Becky Robinson, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause