Alex Goldfayn > Quotes

“In revenue growth, ironically, quantity trumps quality. The more customers and prospects hear from you, the more they will buy. It doesn't have to be amazing material, only helpful material. Helpful is more than good enough. Helpful is a rare commodity. The important thing is that people hear from you a lot, not perfectly.”
― Alex Goldfayn, The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

“Macro-perseverance zooms out from the individual sale and focuses on your overall selling work. It is continuing to make your calls, even when you feel that maybe you don't have it in you. Macro-perseverance is applied between the calls, and at the start of your day, or in bed when you are alone with your thoughts. It is determining to continue to try and to fight even when you might feel like curling up into a defensive posture. It is doing the work and making the effort when success has been rare lately. Because it is precisely the work and the effort that will bring success back.”
― Alex Goldfayn, Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales

“Marketing is as much art as it is science.”
― Alex Goldfayn, The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day

“The reason marketing is more impactful than selling is because sales is, by definition, one-on-one.”
― Alex Goldfayn, The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day