“Macro-perseverance zooms out from the individual sale and focuses on your overall selling work. It is continuing to make your calls, even when you feel that maybe you don't have it in you. Macro-perseverance is applied between the calls, and at the start of your day, or in bed when you are alone with your thoughts. It is determining to continue to try and to fight even when you might feel like curling up into a defensive posture. It is doing the work and making the effort when success has been rare lately. Because it is precisely the work and the effort that will bring success back.”