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“It’s like T.S. Eliot says in Little Gidding: ‘And the end of all our exploring will be to arrive where we started and know the place for the first time’ (Eliot, 1943/71).”
― Rethinking Prestige Branding: Secrets of the Ueber-Brands
― Rethinking Prestige Branding: Secrets of the Ueber-Brands
“devotion needs distance,”
― Rethinking Prestige Branding: Secrets of the Ueber-Brands
― Rethinking Prestige Branding: Secrets of the Ueber-Brands
“Having an incomparable and irresistible mission – and sheltering your brand from price sensitivity – in contemporary terms cannot happen without having a cause. So much so, that some marketers already talk of purpose as the fifth ‘P’ – next to the four classic Ps of every marketing mix: product, place, price and promotion.”
― Rethinking Prestige Branding: Secrets of the Ueber-Brands
― Rethinking Prestige Branding: Secrets of the Ueber-Brands
