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Wolfgang Schaefer

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Wolfgang Schaefer’s books

Average rating: 3.94 · 89 ratings · 8 reviews · 5 distinct works • Similar authors

	Rethinking Prestige Branding: Secrets of the Ueber-Brands by Wolfgang Schaefer, J.P. Kuehlwein (Goodreads Author) 4.05 avg rating — 82 ratings — published 2013 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Elevation: Lessons in Ueber-Branding by Wolfgang Schaefer, J.P. Kuehlwein (Goodreads Author) 2.71 avg rating — 7 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	New Trends in Two-Way Time and Frequency Transfer via Satellite 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Rethinking Prestige Branding 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Ueber-Brands: como criar uma marca admirada por todos by J. P. Kuehlwein, Wolfgang Schaefer 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Wolfgang Schaefer (?)

“It’s like T.S. Eliot says in Little Gidding: ‘And the end of all our exploring will be to arrive where we started and know the place for the first time’ (Eliot, 1943/71).”
― Wolfgang Schaefer, Rethinking Prestige Branding: Secrets of the Ueber-Brands

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“devotion needs distance,”
― Wolfgang Schaefer, Rethinking Prestige Branding: Secrets of the Ueber-Brands

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“Having an incomparable and irresistible mission – and sheltering your brand from price sensitivity – in contemporary terms cannot happen without having a cause. So much so, that some marketers already talk of purpose as the fifth ‘P’ – next to the four classic Ps of every marketing mix: product, place, price and promotion.”
― Wolfgang Schaefer, Rethinking Prestige Branding: Secrets of the Ueber-Brands

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