Steve Portigal > Quotes

“Stories are where the richest insights lie, and your objective is to get to this point in every interview.”
― Steve Portigal, Interviewing Users: How to Uncover Compelling Insights

“Nip Distractions in the Bud Tactically, make sure that you are not distracted when you arrive. Take care of your food, drink, and restroom needs in advance.”
― Steve Portigal, Interviewing Users: How to Uncover Compelling Insights

“• Storyboard: An illustration, typically across multiple panels, depicting a scenario. I used storyboards (see Figure 4.4) when working with MediaMaster, a digital music start-up that was trying to choose among a number of different directions in their product development.”
― Steve Portigal, Interviewing Users: How to Uncover Compelling Insights

“For the closest thing to a “Grand Unified Field Theory of User Research,” see these examples by Elizabeth B. N. Sanders (see Figure 1.3) and Steve Mulder (see Figure 1.4).”
― Steve Portigal, Interviewing Users: How to Uncover Compelling Insights

“We meet people wherever they are at in life. Don’t assume the emotion you observe is about you or your product.”
― Steve Portigal, Doorbells, Danger, and Dead Batteries: User Research War Stories

“What a powerful contribution they made by not speaking.”
― Steve Portigal, Interviewing Users: How to Uncover Compelling Insights

“I’m not invested in a particular outcome.”
― Steve Portigal, Interviewing Users: How to Uncover Compelling Insights