Chad White > Quotes

“Best practices are those practices that generally produce the best results or minimize risk.”
― Chad White, Email Marketing Rules

“Mass marketers develop a product and try to find customers for that product. But 1:1 marketers develop a customer and try to find products for that customer.”
― Chad White, Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success

“Marketers and executives are very different from the average consumer, so your instincts may mislead you.”
― Chad White, Email Marketing Rules

“Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.”
― Chad White, Email Marketing Rules

“Email marketing is like driving a car. You have to learn how to do it, but once you’ve done so it’s quite easy to take for granted. The litany of technology advances created by email service providers (ESPs) to make sending, tracking, targeting, and automating email easier can make you feel like you’re behind the wheel of a high-tech, luxury sports car. But successful email marketing—like all marketing, really—isn’t about the car, it’s about the driver.”
― Chad White, Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success

“Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.”
― Chad White, Email Marketing Rules

“The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.”
― Chad White, Email Marketing Rules

“Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.”
― Chad White, Email Marketing Rules

“Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.”
― Chad White, Email Marketing Rules