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Chad White

Goodreads Author

Born

Houston, The United States

Website

http://www.emailmarketingrules.com

Twitter

chadswhite

Genre

Business, Nonfiction

Member Since

October 2014

URL

https://www.goodreads.com/chadswhite

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CHAD S. WHITE has written nearly 4,000 posts and articles about email and digital marketing. He has served as lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at the Direct Marketing Association and Litmus.

A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. The ANA named him their 2018 Email Marketer Thought Leader of the Year.

For his latest research and advice, visit EmailMarketingRules.com.

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Chad White’s books

Average rating: 4.12 · 86 ratings · 9 reviews · 9 distinct works

	Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success 4.13 avg rating — 55 ratings — published 2014 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts by Chad White (Goodreads Author), Jay Baer (Goodreads Author) (Preface) 3.84 avg rating — 19 ratings — published 2013 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. White, Chad White (Goodreads Author) 4.50 avg rating — 8 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Email Marketing Rules: Frameworks & Checklists to Guide Your Email Marketing Strategy by Chad S. White, Chad White (Goodreads Author) 4.20 avg rating — 5 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Craig's Alpha Daddy by Drew Hunt, Chad White (Goodreads Author) (Narrator) really liked it 4.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	1031 Exchange: Step-By-Step Guide and Tracker 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Charlie and The Learning Robot: Creating an AI Adventure! 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Little Space Turtle 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Let's be Cats 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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578 posts
Chad White's Blog

Webbula: The Industry’s Reaction to Apple’s New Privacy Protections

In the wake of Apple announcing that it would soon be disrupting tracking pixels, obscuring IP addresses, and pre-fetching and cached images for its Apple email client users, Webbula wanted to take the pulse of the email marketing industry and determine how everyone is feeling and what they think this means of our industry. Along with 11 other digital marketing experts, I share some of my thoughts

Chad is Currently Reading

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Dave the Villager 29: An Unofficial Minecraft Novel (The Legend of Dave the Villager)

by Dave Villager

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Sep 02, 2020 05:02PM

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Pokémon Sword and Shield: Complete All Guide and Walkthrough , tips, tricks, strategy you may not know

by Marina Chan

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Aug 31, 2020 06:08AM

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Dave the Villager 28: An Unofficial Minecraft Book (The Legend of Dave the Villager)

by Dave Villager

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Aug 18, 2020 06:17PM

Quotes by Chad White (?)

“Best practices are those practices that generally produce the best results or minimize risk.”
― Chad White, Email Marketing Rules

tags: business, marketing, marketing-advice, marketing-quotes

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“Mass marketers develop a product and try to find customers for that product. But 1:1 marketers develop a customer and try to find products for that customer.”
― Chad White, Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success

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“Marketers and executives are very different from the average consumer, so your instincts may mislead you.”
― Chad White, Email Marketing Rules

tags: business, marketing, marketing-advice, marketing-quotes

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See all Chad White's quotes »

Chad’s Quotes

“Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.”
― Chad White, Email Marketing Rules

tags: business, marketing, marketing-advice

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“Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.”
― Chad White, Email Marketing Rules

tags: business, marketing, marketing-advice, marketing-quotes

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“Best practices are those practices that generally produce the best results or minimize risk.”
― Chad White, Email Marketing Rules

tags: business, marketing, marketing-advice, marketing-quotes

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“The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.”
― Chad White, Email Marketing Rules

tags: business, marketing, marketing-advice, marketing-quotes

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“Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.”
― Chad White, Email Marketing Rules