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Chad White
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Webbula: The Industry’s Reaction to Apple’s New Privacy Protections
In the wake of Apple announcing that it would soon be disrupting tracking pixels, obscuring IP addresses, and pre-fetching and cached images for its Apple email client users, Webbula wanted to take the pulse of the email marketing industry and determine how everyone is feeling and what they think this means of our industry. Along with 11 other digital marketing experts, I share some of my thoughts
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“Best practices are those practices that generally produce the best results or minimize risk.”
― Email Marketing Rules
― Email Marketing Rules
“Mass marketers develop a product and try to find customers for that product. But 1:1 marketers develop a customer and try to find products for that customer.”
― Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
― Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success
“Marketers and executives are very different from the average consumer, so your instincts may mislead you.”
― Email Marketing Rules
― Email Marketing Rules
“Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.”
― Email Marketing Rules
― Email Marketing Rules
“Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.”
― Email Marketing Rules
― Email Marketing Rules
“Best practices are those practices that generally produce the best results or minimize risk.”
― Email Marketing Rules
― Email Marketing Rules
“The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.”
― Email Marketing Rules
― Email Marketing Rules
“Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.”
― Email Marketing Rules
― Email Marketing Rules
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