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“Diagnosis before prescription. Don’t rush to tactics before you understand the problem.”
― Marketing2aT: Become the Marketer Every Team Wants
― Marketing2aT: Become the Marketer Every Team Wants
“Demand-side thinking starts with the progress the customer is trying to make, not the thing you are trying to sell.”
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“Bias is dangerous because it rarely feels like bias. It usually feels like being right.”
― Marketing2aT: Become the Marketer Every Team Wants
― Marketing2aT: Become the Marketer Every Team Wants
