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“Predictions - that is, forecasts of what will happen - are usually wrong. Projections - estimates of future possibilities - help us imagine the future and think out what actions to take if it came about.”
― Learning from the Future: Competitive Foresight Scenarios
― Learning from the Future: Competitive Foresight Scenarios
“stretch goals-goals that cannot be achieved by continuing to play by the historical rules. As Jack Welch, the celebrated chief executive of General Electric has observed, "If you know how to get there, it's not it stretch target."i”
― The Portable MBA in Strategy
― The Portable MBA in Strategy
“If the strategy is designed to attain breakthrough marketplace leadership, it can't merely anticipate and adapt to industry change. Instead, the strategy must be designed to drive and direct the process of change, a bold goal.”
― Learning from the Future: Competitive Foresight Scenarios
― Learning from the Future: Competitive Foresight Scenarios
