Stephen Wendel > Quotes

“Many thousands of people can write code. But only a relative few can get the psychology right.”
― Stephen Wendel, Designing for Behavior Change: Applying Psychology and Behavioral Economics

“We can’t not rely on habits, nor ask users of our products not to do so. Rather, as developers of behavior-changing products and communications, we need to understand them and work with (or around) them. Shortcuts gone awry, habits that people wish they didn’t have, and the yawning gap between people’s intentions and their actions: these are the problems that we’re here to solve. These are why we design for behavior change.”
― Stephen Wendel, Designing for Behavior Change: Applying Psychology and Behavioral Economics

“A product that could change behavior is useless if no one wants to use it.”
― Stephen Wendel, Designing for Behavior Change: Applying Psychology and Behavioral Economics