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Stephen Wendel

Goodreads Author

Born

The United States

Website

http://www.linkedin.com/in/sawendel

Twitter

sawendel

Genre

Nonfiction, Spirituality

Member Since

November 2013

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Dr. Wendel is a behavioral scientist who studies how digital products can help individuals manage their money more effectively. He currently serves as the Head of Behavioral Science at Morningstar, a leading provider of independent investment research. At Morningstar, he leads a team of behavioral scientists and practitioners to conduct original research on savings and investing behavior, applies behavioral insights to Morningstar’s products and services, and frequently speaks with the media and industry groups on these topics.

Stephen has authored three books on applied behavioral science: Designing for Behavior Change (November 2013), Improving Employee Benefits (September 2014), and Spiritual Design (September 2019). Outside of work, he ...more

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Stephen Wendel’s books

Average rating: 4.08 · 427 ratings · 38 reviews · 6 distinct works • Similar authors

	Designing for Behavior Change: Applying Psychology and Behavioral Economics 4.09 avg rating — 412 ratings — published 2013 — 16 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Spiritual Design: Enrich Your Spiritual Practice with Lessons from Behavioral Science 3.90 avg rating — 10 ratings — published 2019 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Improving Employee Benefits: Why employees fail to use their benefits and how behavioral economics can help 3.67 avg rating — 3 ratings — published 2014 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Jak zmienic zachowanie uzytkowników i zdobyc wiernych klientów. Zastosowania psychologii i ekonomii liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Experience Design by Claire Rowland (Contributor), Elizabeth Goodman (Contributor), Martin Charlier (Contributor) liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Designing for Behavior Change: Applying Psychology and Behavioral Economics, Library Edition by Stephen Wendel (Goodreads Author), Danny Hughes (Goodreads Author) (Narrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Dragon King (The Starship In The Stone Book 10)

by M.R. Forbes (Goodreads Author)

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Nov 02, 2025 12:35PM

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Eye of the Wolf (The Lords of Alekka, #1)

by A.E. Rayne (Goodreads Author)

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Jul 19, 2025 07:21AM

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Night of the Shadow Moon (Furyck Saga, #3)

by A.E. Rayne (Goodreads Author)

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Jul 13, 2025 01:50PM

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Stephen Wendel finished reading The Secret of Secrets (Robert Langdon, #6) by Dan Brown (Goodreads Author) Goodreads Choice Awards Nominee in Readers' Favorite Mystery & Thriller	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Stephen Wendel is currently reading Dragon King (The Starship In The Stone Book 10) by M.R. Forbes (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Quotes by Stephen Wendel (?)

“Many thousands of people can write code. But only a relative few can get the psychology right.”
― Stephen Wendel, Designing for Behavior Change: Applying Psychology and Behavioral Economics

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“We can’t not rely on habits, nor ask users of our products not to do so. Rather, as developers of behavior-changing products and communications, we need to understand them and work with (or around) them. Shortcuts gone awry, habits that people wish they didn’t have, and the yawning gap between people’s intentions and their actions: these are the problems that we’re here to solve. These are why we design for behavior change.”
― Stephen Wendel, Designing for Behavior Change: Applying Psychology and Behavioral Economics

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“A product that could change behavior is useless if no one wants to use it.”
― Stephen Wendel, Designing for Behavior Change: Applying Psychology and Behavioral Economics

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