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“92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service.”
― Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
family member, or someone they trust is the biggest influence on whether they buy a product or service.”
― Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
“Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche.”
― Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
― Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
“The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.”
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