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“The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are characterised by interaction and behaviour rather than attitude, making the principles of gaming suited to brand building. I believe that games provide a practical template for brands that actively change behaviour.”
― Game Change
― Game Change
“The broad insight that gamers have derived from the world of epic crowd-sourcing is that people are more likely to participate in a project if they believe it's for the greater good – in other words, that it may result in an epic win. The epic sense also derives from feeling embedded in a super-sized community of like minds.”
― Game Change
― Game Change
