Douglas Holt > Quotes

“See Eric J. Arnould and Craig J. Thompson “Consumer Culture Theory (CCT): Twenty Years of Research,” Journal of Consumer Research, 31 (2005).”
― Douglas Holt, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

“At least functional benefits forced marketers to remain grounded in the product’s material performance. There are no constraints at all for emotional benefits: all emotions are fair game. We are witnessing an emotions arms race in which companies vie to own one of the short list of top emotion words.”
― Douglas Holt, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands