Douglas Holt

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Douglas Holt



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Average rating: 4.06 · 77 ratings · 3 reviews · 5 distinct works • Similar authors
Cultural Strategy: Using In...
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4.08 avg rating — 73 ratings — published 2010 — 2 editions
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Cultural branding: Come i b...
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How Brands Innovate: The Pr...
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A clan of Dragons
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Cultural Strategy : Using I...
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“See Eric J. Arnould and Craig J. Thompson “Consumer Culture Theory (CCT): Twenty Years of Research,” Journal of Consumer Research, 31 (2005).”
― Douglas Holt, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
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“At least functional benefits forced marketers to remain grounded in the product’s material performance. There are no constraints at all for emotional benefits: all emotions are fair game. We are witnessing an emotions arms race in which companies vie to own one of the short list of top emotion words.”
― Douglas Holt, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
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