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Douglas Holt

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Douglas Holt’s books

Average rating: 3.92 · 721 ratings · 56 reviews · 6 distinct works • Similar authors

	How Brands Become Icons: The Principles of Cultural Branding 3.84 avg rating — 398 ratings — published 2004 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Cultural Strategy: Using Innovative Ideologies to Build Breakthough Brands by Douglas Holt, Douglas Cameron 4.09 avg rating — 306 ratings — published 2010 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Consumer Society Reader by Juliet B. Schor (Goodreads Author) (Editor), Douglas Holt (Editor) 3.85 avg rating — 98 ratings — published 2000 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Cultural branding: Come i brand diventano icone 3.17 avg rating — 6 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How Brands Become Icons: The Principles of Cultural Branding it was ok 2.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How Brands Innovate: The Principles of Cultural Strategy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Douglas Holt (?)

“See Eric J. Arnould and Craig J. Thompson “Consumer Culture Theory (CCT): Twenty Years of Research,” Journal of Consumer Research, 31 (2005).”
― Douglas Holt, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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“At least functional benefits forced marketers to remain grounded in the product’s material performance. There are no constraints at all for emotional benefits: all emotions are fair game. We are witnessing an emotions arms race in which companies vie to own one of the short list of top emotion words.”
― Douglas Holt, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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Douglas Holt’s Followers

Douglas Holt

Combine EditionsDouglas Holt’s books

Combine Editions
Douglas Holt’s books