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“If you choose the wrong market, your business is destined to fail before you even begin.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“To a 4th-grader, the 5th-grader is a genius. You just need to stay one step ahead, not necessarily light-years ahead.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“Sometimes starting over at the bottom can be the best thing you can do for yourself.”
― Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
― Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
“orchid care,” “improve memory,” “leadership skills,” “beekeeping”)”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“The Gary Halbert Letters was my first introduction to the world of direct-response copywriting. Halbert had put an archive of his (normally, very expensive) work, including 25 years of marketing newsletters, online for free.”
― Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
― Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
“What market will you choose? It’s the million-dollar question, with a million ways to go about answering it.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“You can list your Keyword Phrases (as the completion of that “I want to” statement) on the left-hand side.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“Here’s an example that shows you all three traffic lights as they might appear during the process of deciding on your own Green light market.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“Help real estate agents convert leads.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“In contrast to the Mission Based entrepreneur, who has a mission to right a wrong in this world, the Passion Based entrepreneur wants to share their passion with the world and transform it into a business.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“STEP 5 Market Size Sweet Spot”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“And finally, your MAX might be a $2,000 greenhouse kit.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“Process—brainstorming your market.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“Whereas for the Market Size Sweet Spot we used Google Trends to see what people were searching for, now we want to see how many people are advertising online on your Bullseye Keyword to gauge the level of competition.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“To have a successful business means providing customers with something of value, so when in doubt, ask yourself, “What do I want to help people do, achieve, experience, or have as an outcome related to my business idea?”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“You may be wondering why I use Google and Amazon as the first line of defense in this exercise.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“Well, Google is the largest and most popular search engine in the world, so it gives you insight into what keywords the majority of people are searching for.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“go after what you can feasibly accomplish, and don’t go after what you can’t. Bill Gates might be able to solve the worldwide problem of malaria, but you likely can’t. And that’s okay!”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“let’s go over some key characteristics that provide the parameters for the ideal Market Size.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“When I applied the Google test to my first keyword, “expand memory,” the first-page search results didn’t align with what I thought I would see. Instead of being about how to remember more things and/or study for exams—which are the things I wanted to help people with—”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“But they can and will very accurately tell you what the most frustrating, annoying thing is about the car they’re driving right now.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“Everything that follows after “I want to help people” becomes your Keyword Phrase that you will take into the Test step.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“One of the biggest things I discovered was that I had been taking a “one size fits all” approach to my marketing.”
― Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
― Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
“These five Market Must-Haves are the key attributes that your market must have in order for you to be confident that your potential business idea can truly be profitable.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“By the time you’ve completed it, you will have a very clear idea of what market to pursue, what business to start, and what niche to focus on.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“then scroll down and look at the “Searches related to” section at the bottom of the page, where you will see a list of other related Keyword Phrases.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“STEP 4 Bullseye Keyword”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“The mistake of choosing the wrong market can be traced right back to asking the wrong question at the very beginning”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“Bullseye Keywords can be incredibly obvious.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business
“The Market Size Sweet Spot is a narrow bandwidth in which markets are the ideal size for education and expertise businesses to thrive.”
― Choose: The Single Most Important Decision Before Starting Your Business
― Choose: The Single Most Important Decision Before Starting Your Business




