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“working on projects without a clear focus will pay the bills for a while, it won't establish you as a leader in your field (pro tip: leaders command higher fees). If you want to be the go-to person for “X”, then you need to make sure your work improves people's businesses.”
Nathan Powell, The Creative Professional's Guide: How to Write Better Proposals
“Something that will serve you well, and something I firmly believe is the following: The more often you can engage a client before presenting a proposal, the greater your chances of hearing the magic three-letter word: YES”
Nathan Powell, The Creative Professional's Guide: How to Write Better Proposals
“A proposal is a document that says you understand your client’s needs. It says you know how to help and that you can, and it sets the expectation for a better future.”
Nathan Powell, The Creative Professional's Guide: How to Write Better Proposals
“I’d even say that 99% of your proposal is “written” in this very first chat.”
Nathan Powell, The Creative Professional's Guide: How to Write Better Proposals
“Many times a client will dodge with a response like “We’re willing to pay a reasonable amount for quality work," which frankly is true for every single business transaction.”
Nathan Powell, The Creative Professional's Guide: How to Write Better Proposals

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Takeaway (NHB Modern Plays) Takeaway
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