Roger Dooley > Quotes

“What people really want is the ability to connect to each other, not to companies.”
― Roger Dooley, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

“Instead of trying to get people to work harder, make their job easier.”
― Roger Dooley, FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

“Brainfluence”
― Roger Dooley, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

“los marketers deben centrarse primero en apelar a las emociones y necesidades inconscientes del comprador. No siempre es malo incluir detalles factuales, ya que ayudarán a la mente consciente del consumidor a justificar la decisión, pero no espere que desencadenen la venta.”
― Roger Dooley, Brainfluence

“It turns out that a reciprocity strategy can work better; give visitors the info they want and then ask for their information. Italian researchers found that twice as many visitors gave up their contact data if they were able to access the information first. It”
― Roger Dooley, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

“Brainfluence Takeaway: Make Your Customers Feel Like Members of a Group Have you been able to make your customers feel different from those of your competition? Does your brand have a tribe? Have you been able to define an enemy group that strengthens the cohesiveness of your own? If you can accomplish this and fan the flames of rivalry, you’ll create not only more loyal customers but also brand advocates and evangelists.”
― Roger Dooley, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

“El neuromarketing se ocupa de comprender cómo funciona el cerebro, con independencia de la ciencia que utilicemos, empleando esa información para mejorar tanto nuestro marketing como nuestros productos.”
― Roger Dooley, Brainfluence

“the Passion Your customers can sense the passion of your people, even if they don’t process it consciously. The body language, the speech patterns, and other cues will give your customers the confidence that the person they are dealing with truly believes in your product. If you want your customers to love your brand, when you are looking at resumes, go beyond the facts and look for passion!”
― Roger Dooley, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing