Goodreads helps you follow your favorite authors. Be the first to learn about new releases!
Start by following Nancy R. Lee.
Showing 1-1 of 1
“AUDIENCE ORIENTATION: Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Social Marketing begins with a bottom-up versus a top-down perspective, and therefore rejects the paternalist notion that “experts know what is best and will tell people how to behave for their own good” in favor of an audience-centered approach which seeks to understand what people want and provide them support in acquiring it.”
― Social Marketing: Changing Behaviors for Good
― Social Marketing: Changing Behaviors for Good
