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Nancy R. Lee

Nancy R. Lee, M.B.A., is President of Social Marketing Services, Inc., in Seattle, Washington, a teaching associate at the University of Washington where she teaches social marketing in the public health and public administration programs, and a strategic advisor for social marketing campaigns at C+C in Seattle, a communications firm. She also teaches, through the International Social Marketing Association, an online course Introduction to Social Marketing Certificate Course. She can be reached at nancyrlee@msn.com.

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Nancy R. Lee’s books

Average rating: 3.85 · 521 ratings · 31 reviews · 89 distinct works

	The Practice of Managerial Leadership really liked it 4.00 avg rating — 9 ratings — published 2007 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Marketing: Behavior Change for Social Good by Nancy R. Lee, Philip Kotler really liked it 4.00 avg rating — 8 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Marketing: Behavior Change for Good by Nancy R. Lee, Philip Kotler, Julie Colehour 4.75 avg rating — 4 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Policymaking for Citizen Behavior Change: A Social Marketing Approach 3.50 avg rating — 2 ratings — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Sociale: Inclusione Equità Sostenibilità by Nancy R. Lee, Giuseppe Fattori (preface), Philip Kotler liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Targeting the top: Everything a woman needs to know to develop a successful career in business, year after year 0.00 avg rating — 0 ratings — published 1980 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Success in Social Marketing: 100 Case Studies From Around the Globe by Nancy R. Lee, Philip Kotler 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Success in Social Marketing: 100 Case Studies from Around the Globe by Nancy R. Lee, Philip Kotler (Contributor) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social Marketing: Changing Behaviors for Good 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	MAURITIUS TRAVEL GUIDE 2024: Exploring Cultural Treasures and Natural Wonders of Mauritius 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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“AUDIENCE ORIENTATION: Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Social Marketing begins with a bottom-up versus a top-down perspective, and therefore rejects the paternalist notion that “experts know what is best and will tell people how to behave for their own good” in favor of an audience-centered approach which seeks to understand what people want and provide them support in acquiring it.”
― Nancy R. Lee, Social Marketing: Changing Behaviors for Good

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Nancy R. Lee’s Followers (2)

Nancy R. Lee

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