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“Apple is not in the computer business. Apple is in the empowerment business. Nike is not in the sneakers business. It is in the personal goals business. Heineken is not in the beer business. It is in the party business. Forgetting”
― Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution
― Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution
