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“Revenue Operations comprises two components. First, the management system – our EQ – aligns the people in your revenue teams. Second, the operating system – our IQ – combines technology, processes, and data assets to generate more sustainable and scalable growth. Revenue Operations weaves these two together to grow revenues, profits, and firm value.”
― Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
― Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth



