Bob Shepherd

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Dundee, The United Kingdom
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July 2011


Bestselling author Bob Shepherd is an ex-SAS soldier and security advisor. During his twenty years of service with 22 SAS Regiment, Bob participated in the Oman campaign, the Iranian Embassy siege in London, The Falklands War, the first Gulf War and Bosnia. He left the Regiment in 1994 as a Warrant Officer and went to work on the international security circuit as an advisor to media, diplomats and VIPS. Bob’s work in the private sector has taken him to some of the most volatile places on earth including Afghanistan, Iraq, Pakistan and Saudi Arabia. He is a regular media commentator on security issues and has appeared on CNN International, BBC One, BBC World, BBC Radio and SKY News. For more information on Bob or to read his insights on secu ...more

Why After Thirty Years I still Haven’t Weaned Myself From The SAS.

M id 1970s, a young Bob returning to Bradbury Lines from a run.

Who Dares Wins has always been the motto of the SAS.

It’s actually a whole lot more than a motto, and here’s why:

When government, diplomats and generals are stuck for a resolution to a foreign policy security problem, it will point to the SAS…that’s just how it was done in my time of the mid-70s, through the 80s, and o

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Published on November 21, 2025 09:17
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Bob Shepherd wrote a new blog post

Why After Thirty Years I still Haven’t Weaned Myself From The SAS.





M

id 1970s, a young Bob returning to Bradbury Lines from a run.
Who Dares Wins has always been the motto of the SAS.It’s actually a whole lot more Read more of this blog post »
More of Bob's books…

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