Jenn Foster's Blog

In today’s business world, visibility is everything. Whether you are an entrepreneur, author, or small business owner, being seen as a trusted expert is what attracts clients, media opportunities, and partnerships. But with social media algorithms changing daily and ad costs climbing higher, many professionals are looking for smarter ways to grow their reach.

There is one platform quietly transforming thought leaders into recognizable names: podcasts.

Why Podcasts Build Trust Faster

Podcasts are the most personal form of media today. Unlike social posts that people scroll past, listeners choose to spend 30 to 60 minutes engaging with a single voice and topic. That level of attention creates an authentic connection. When a host introduces you as a guest, their audience already trusts you because they trust the host. It’s like being personally introduced to hundreds or thousands of warm leads at once.

That introduction also gives you instant authority. Instead of having to convince people that you know what you’re talking about, the host’s credibility does the heavy lifting. You simply show up, share your story, and teach what you know.

Evergreen Visibility and SEO Power

Social media posts fade within hours. Podcast episodes stay online forever. They continue to be streamed, shared, and recommended long after recording day. Each episode becomes a permanent, searchable piece of content that keeps introducing you to new audiences.

There’s also a quiet SEO advantage. Most hosts include show notes, backlinks, and even full transcripts of your episode. That means your name, website, and keywords are showing up on trusted sites, which boosts your ranking in Google searches. Over time, you become easier to find and more credible online without paying for ads or spending extra hours creating new content.

Turning Conversations into Clients

The biggest difference between social followers and podcast listeners is commitment. Listeners spend half an hour or more getting to know your voice, ideas, and values. By the time they visit your website, they already feel like they know you. That kind of pre-sold trust makes closing deals, selling books, or landing speaking gigs much easier.

If you treat every interview like a friendly conversation rather than a sales pitch, people will naturally want to learn more about your work. You’ll start seeing doors open that traditional marketing could never unlock.

From Guest Spot to Content Engine

The beauty of podcasting is how far one appearance can go. A single interview can become a blog post, a series of short video clips, email content, and quotes for your social media. You can even turn multiple interviews into a digital press page or “as seen on” section for your website.

That’s the real shortcut: one recording session can give you an entire month of content, all while establishing you as a trusted authority.

The end of the year isn’t just about wrapping things up—it’s about setting the stage for growth. If you’ve been waiting for the right time to elevate your authority, expand your reach, or finally get your book (and your message) in front of the right audience, this is it.

Our limited-time Holiday Promotion gives you the opportunity to get 4 months free of guaranteed podcast guesting when you lock in a full year of done-for-you podcast outreach. We’ll help you get interviewed on the right shows, reach your ideal audience, and turn every conversation into new clients and opportunities. Click here to get this deal while it lasts! 

Don’t wait for visibility to find you—create it. End the year strong and start 2026 positioned as the go-to expert in your industry.

Schedule your discovery call today to claim your spot before the offer ends.

To learn more about building visibility and authority through publishing and podcasting, visit EliteOnlinePublishing.com. You can also explore inspiring interviews and success stories on the Elite Online Publishing YouTube channel.

FAQ

Q: Do I need a book or product before being a podcast guest?
A: Not at all. Podcasts are built around ideas and experiences. If you can teach or inspire, you have something valuable to share.

Q: How long does it take to see results?
A: Many professionals see new followers or leads within weeks, especially when they promote the episode on their own channels.

Q: How do I choose which podcasts to appear on?
A: Focus on shows that attract your ideal clients, not just the biggest ones. The best podcast for you is the one where your audience is already listening.

Q: Can I use my podcast interviews for other marketing?
A: Absolutely. Repurpose your episodes into blogs, short videos, and newsletters to keep your message circulating all year long.

 

The post Why Podcasts Are the Secret Shortcut first appeared on Book Publishing.

Jenn Foster, co-owner of Elite Online Publishing, sits down with Dr. Candace Holmes as she shares her practical approach to writing, publishing, and marketing her book on neurofeedback.

Listen Below:

Watch Below:

Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

Book Writing Process

Motivation and Purpose for Writing the Book

Book Promotion and Bestseller Campaign

Quotes:

“I wrote this because a lot of people that I came across when I was doing networking had never heard of Neurofeedback…I just wanted to get the information out because I think it’s very useful and I think it will help countless people just throughout the years.”
— Dr. Candace Holmes

“Dictate the book. Stop beating yourself up. And then one of the things the publishing company told us is to don’t go back and correct everything grammatically. Just get it out. Get it out first and then go back.”
— Dr. Candace Holmes

“Use the technology. That’s why I tell people, use the technology. It’s here for a reason. Use it as a tool.”
— Dr. Candace Holmes

About Dr. Candace Holmes

Dr. Candace Holmes is a Neurofeedback Therapy Specialist, house call chiropractor, and author who helps children and adults overcome neurological challenges like ADHD, autism, PTSD, and brain injuries. Her journey began as a mom searching for drug-free answers for her daughter with ADHD—a search that led her to BrainCore Neurofeedback Therapy and life-changing results, transforming five-hour homework nights into President’s and Dean’s List honors in college. Today, she uses that same science-backed, non-invasive approach to help families improve focus, emotional regulation, and overall brain health, so their brains work for them, not against them.

Learn More Here

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL: https://youtu.be/dc0TphlaeFo

Website: https://EliteOnlinePublishing.com

The post How Dr. Candace Holmes Turned Her Neurofeedback Expertise into a Published Book first appeared on Book Publishing.

Melanie Johnson, co-owner of Elite Online Publishing, interviews Jim Matuga where he reveals the latest strategies in marketing and advertising. Learn how artificial intelligence is transforming storytelling, creativity, and marketing efficiency.

Listen Below:

Watch Below:

Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

AI Tools for Music and Creativity

Artificial Intelligence in Marketing and Content Creation

Interest Media and the Power of Storytelling

Quotes:

“I think it’s more interest media because the algorithms, especially on platforms like TikTok and Instagram, they’re actually serving your content to people that are interested in what, not just to your audience.”

“My contention is that most people do a pretty good job of communicating, but very few know how to connect with people. And that’s what I think our team here is really good at, is finding that human connection.”

About Jim Matuga

Jim Matuga is the President and Founder of Inner Action Media, an award-winning marketing and branding agency that has been simplifying, clarifying, and amplifying brand messages for over 36 years. He’s the creator of StoryMaker, a SaaS platform that blends InnerAction Media’s proprietary process with generative AI to craft original, strategic marketing content for small businesses and nonprofits, as well as IAM Outdoors, which delivers high-quality video production for the outdoor industry.

Jim is also the author of Marketing Matters, a guide for business leaders who want a clear, effective marketing strategy that actually moves people to action, and the host of PositivelyWV.com, where he highlights the success stories of West Virginia entrepreneurs. Passionate about innovation, storytelling, and empowering small businesses, Jim is dedicated to helping brands grow and thrive in the digital age.

Learn More Here

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL: https://youtu.be/dc0TphlaeFo

The post Jim Matuga on AI Powered Marketing first appeared on Book Publishing.

Let’s be honest. Keeping up with social media can feel like running on a treadmill that never stops. You’re constantly posting, tweaking captions, and chasing engagement that disappears within hours. But what if there was a way to stay visible without the constant grind?

That’s where podcast interviews come in. They’re one of the most efficient ways to grow your brand, share your story, and attract clients—without adding more to your to-do list.

Why Conversations Beat Campaigns

Podcasts create connection in a way that ads and posts can’t. When listeners hear your voice, your tone, and your enthusiasm, they form a genuine relationship with you. They begin to trust you, relate to you, and remember you.

Unlike short-form content, podcasts give you time to tell your story fully. You can explain your journey, share lessons, and offer insights that help others. Listeners walk away with real value—and that’s what turns them into loyal followers or clients.

Authority That Lasts

Each podcast episode is an asset that works for you over time. Long after it’s published, new people will continue to find and share it. That makes podcasts one of the few visibility tools that compound in value.

Even better, your appearances can feed your content strategy. A 45-minute interview can become blog posts, email newsletters, social media clips, and quotes. You create once and repurpose everywhere, saving hours each week while staying top of mind.

No Speaking Experience Required

One of the biggest objections people have is, “I’m not a professional speaker.” The truth is, you don’t need to be. Podcasts aren’t formal presentations—they’re conversations. Hosts want guests who are authentic, relatable, and engaging.

If you can talk passionately about your work, you already have what it takes. The rest is preparation and confidence. Write down three main points, practice your stories, and focus on helping the audience rather than performing for them.

Work Smarter, Not Harder

Imagine replacing hours of social posting with one thoughtful conversation that keeps delivering results for years. That’s the power of showing up and speaking. It’s visibility that scales with you, not something that burns you out.

To learn how to grow your brand efficiently through podcasting, publishing, and storytelling, visit EliteOnlinePublishing.com. For inspiration and real examples, check out the Elite Online Publishing YouTube channel.

FAQ

Q: How do I find podcasts that fit my brand?
A: Search for shows that target your audience, not just your topic. Smaller, well-aligned shows often convert better than large ones.

Q: How can I make my interviews go further?
A: Repurpose each episode into short clips, written content, or even an “as featured on” section for your website.

Q: Can podcasts replace social media?
A: They work together. Podcasts build deep, lasting authority, while social media amplifies those moments to new audiences.

Q: How much time does it take each month?
A: Just one or two well-chosen interviews can deliver weeks of content and continuous exposure without the daily posting grind.

 

The post Visibility Without the Grind: Grow Your Brand first appeared on Book Publishing.

If you want to build credibility, trust, and visibility in your industry, there’s no better place to start than by sharing your story on podcasts. Appearing as a guest allows you to step into existing audiences, borrow trust from respected hosts, and position yourself as a go-to expert without the pressure of selling.

Unlike traditional marketing that depends on big media gatekeepers, podcast PR is accessible, affordable, and incredibly effective. Each interview plants a seed that continues to grow long after the episode airs.

Borrowed Credibility, Real Impact

Every time a host introduces you, their audience receives a signal: “This person is worth listening to.” That introduction is powerful because it comes from someone they already know, like, and trust. You instantly skip the hardest part of marketing—convincing people to pay attention.

When you combine that trust with valuable insights, your brand naturally starts to rise above the noise. People remember the way you made them think or the solution you shared, not just your name or title. This emotional connection builds loyalty faster than any paid campaign could.

The Authority Flywheel

Podcast interviews work like a flywheel that builds momentum with each spin. The more shows you appear on, the more you’re seen as a recognized voice in your niche. When potential clients or collaborators Google your name, they find multiple interviews, articles, and videos featuring your expertise. That repetition reinforces your credibility and creates an “I see them everywhere” effect.

Start small if you need to. A few niche podcasts with highly engaged listeners can drive more results than one large show that doesn’t align with your audience. Focus on conversations that allow you to teach, tell stories, and show your personality.

Pitch with Purpose

The best pitches focus on value, not visibility. Before reaching out, listen to at least one episode to understand the host’s audience. When you pitch, share what you can teach or how your story can help their listeners. Avoid generic introductions. Instead, offer three unique ideas or lessons you can discuss during the episode.

Being intentional not only gets you booked faster but also ensures your message resonates once you’re on the mic.

Turn One Interview into a Long-Term Asset

A single podcast appearance can fuel months of marketing content. You can repurpose your interviews into short clips for social media, blog posts summarizing your key points, or even quotes for newsletters. Each time you reuse that content, you reinforce your expertise across multiple platforms without creating something new from scratch.

That’s why podcast PR isn’t just about exposure—it’s about efficiency. You build authority once and let it work for you over and over again.

To learn how to package your story and position your brand for media opportunities, visit EliteOnlinePublishing.com. You can also see examples of powerful interviews and expert conversations on our Elite Online Publishing YouTube channel.

FAQ

Q: Do I need to be an author or speaker to start podcast PR?
A: Not at all. Founders, consultants, and professionals in every industry can benefit from podcast interviews. All you need is a clear story and a topic you can teach confidently.

Q: How many shows should I appear on to see results?
A: Even one strong interview can make an impact, but appearing consistently—at least once or twice a month—creates compounding visibility.

Q: What makes a podcast worth pitching?
A: Look for shows where your target audience already listens. Engagement and alignment matter more than size.

Q: How do I measure the ROI of podcast PR?
A: Track referrals, web traffic, social followers, and new opportunities that mention hearing you on a podcast. The return often shows up as higher-quality leads and stronger brand awareness.

The post From Guest to Go-To Expert first appeared on Book Publishing.

#1 International Bestselling Author Amy Lawrence releases her book “What’s Wrong with My Husband?: Your Lifeline for Standing for Your Marriage and Surviving Your Husband’s Midlife Crisis” with Success.

FOR IMMEDIATE RELEASE 

#1 International Bestselling Author Amy Lawrence releases her book “ What’s Wrong with My Husband?: Your Lifeline for Standing for Your Marriage and Surviving Your Husband’s Midlife Crisis” with Success.

Boise, ID –Thursday, November 13, 2025 – Author Amy Lawrence joined the ranks of bestselling authors on Amazon with her New Book, “What’s Wrong with My Husband?: Your Lifeline for Standing for Your Marriage and Surviving Your Husband’s Midlife Crisis,” which was released Tuesday, November 11, 2025, on Amazon.com – the nation’s number one place to buy books.

“What’s Wrong With My Husband?” has officially become an international bestseller, resonating with women across the world who are searching for answers, hope, and a lifeline in the midst of their husband’s midlife crisis. This powerful book is striking a global chord because it speaks to a pain that so many experience but few talk about. Amy Lawrence’s clarity, compassion, and lived insight are giving women everywhere the understanding they’ve been desperate for, and the strength they didn’t know they still had. This milestone isn’t just a win for the book. It’s a win for every woman who has felt confused, abandoned, or alone, and finally feels seen.

Elite Online Publishing published and promoted Amy Lawrence’s book, reaching #1 International Bestseller in FOUR categories. Including Marriage Law, Family & Health Law, Mid-Life Management, and Marriage & Long-Term Relationships in the US, CA, and AU. She also achieved Hot New Release status in SEVEN categories across all three countries.

ABOUT THE BOOK

You thought your marriage was solid. You trusted the life you’ve made together. You believed you had weathered the storms and built something strong, something lasting.

Until one day, out of the blue, your husband says, “I love you, but I’m not in love with you.” You’re devastated. This man you’ve known for years, maybe even decades, is acting weird and now seems like a total stranger. You know something is terribly wrong. You’ve probably asked yourself, What have I done? Well, it’s not you. The truth is likely that he is in a midlife crisis.

A midlife crisis is the tsunami that rips through your life when you least expect it. This is not a marriage problem. Marriage problems, you see coming. Midlife crisis ambushes you.

Right now, at the early stages of your husband’s midlife crisis, you’re trying to survive the unimaginable. You are not alone, and you are not powerless.

In “What’s Wrong With My Husband?” You will learn:

Why is your husband acting so differently, and what’s going on in his mindWhat a midlife crisis really isHow to navigate your husband’s behaviors without losing yourselfHow to respond (and not respond) to his behavior to avoid making things worseProven strategies to help you manage your mind and emotions, regain your confidence, and find clarity.

Amy Lawrence is the founder of Standing Spouses and the creator of the Resilient Hearts program, where she helps women survive and thrive through their husband’s midlife crisis and create a life they love, no matter what. Through personal experience and in-depth research into this mysterious and largely ignored phenomenon, Amy has lived through the devastating emotional turmoil of midlife crisis. In this book, she shares critical strategies to help you maintain your emotional balance, find peace in the midst of the midlife crisis storm, and stand for your marriage, despite what others advise you to do. “You might not believe me right now,” Amy says, “but I promise you, you will survive this.”

ABOUT THE AUTHOR

Amy Lawrence is a coach, author, and founder of Standing Spouses, where she helps women navigate the emotional chaos of their husbands’ midlife crises. Drawing from her own personal journey, extensive research, and work with women in crisis, Amy empowers them to stand strong, reclaim their identity, and create a life they love—whether their husband returns or not.

With a Master’s in Special Education and an emphasis on behavior modifications, Amy blends science, mindset work, and practical tools to guide women with compassion and clarity. Her Resilient Hearts program equips wives with the strategies to manage their minds, build emotional resilience, strengthen communication, and develop the confidence to thrive during one of the most challenging seasons of their lives.

Before becoming a coach, Amy spent years as a special ed teacher, entrepreneur, and owner of a successful tea business and food blog. Her love for teaching and helping others has been a thread throughout her life—whether she was sharing gourmet cooking methods or now walking women through heartbreak and transformation.

A military brat born in Germany, Amy has lived across the U.S. and Europe, and her travels have shaped her perspective on resilience, change, and growth. Today, she makes her home in Idaho, where she continues to write, coach, and inspire women to believe in the possibility of healing and hope.

To learn more, visit StandingSpouses.com

Click Here to get your copy today!

ABOUT ELITE ONLINE PUBLISHING 

This book was published by Elite Online Publishing, Authority In Every Word. Writing is just the beginning. It’s about ensuring your book helps you smartly grow your brand, business, and credibility. Founders Melanie Johnson and Jenn Foster built Elite Online Publishing with a singular purpose in mind: to empower you to deliver authority in every word you write. They and their team of experienced publishers deliver a high-touch and high-impact experience for creating, publishing, and marketing bestselling books. In fact, they are passionate about more than telling great stories. They are adamant about proving the value of your perspective and expertise by ensuring you become a bestselling author. So much so, they guarantee it. No matter where you are in the book-writing process, Elite Online Publishing is your partner for creating, publishing, and marketing your bestselling book. For more information, visit eliteonlinepublishing.com and tune into the Elite Expert Insider Podcast and the Elite Publishing Podcast.

A donation was made in the author’s name on behalf of Elite Online Publishing to sponsor a child at the Barbara Bush Literacy Foundation—the child will receive six books of their choice provided by the foundation. An additional donation was made to Dolly Parton’s Imagination Library, providing an Imagination Library book to a child each month for one year!

The post #1 International Bestselling Author Amy Lawrence first appeared on Book Publishing.

We are excited to announce the new book by Amy Lawrence, What’s Wrong with My Husband?: Your Lifeline for Standing for Your Marriage and Surviving Your Husband’s Midlife Crisis.

TODAY ONLY, the Kindle eBook is only 99 cents. Head over to Amazon and order your eBook for yourself or a friend! Hurry before it returns to the regular price.

Buy the book and share it today!  

ABOUT THE BOOK

You thought your marriage was solid. You trusted the life you’ve made together. You believed you had weathered the storms and built something strong, something lasting.

Until one day, out of the blue, your husband says, “I love you, but I’m not in love with you.” You’re devastated. This man you’ve known for years, maybe even decades, is acting weird and now seems like a total stranger. You know something is terribly wrong. You’ve probably asked yourself, What have I done? Well, it’s not you. The truth is likely that he is in a midlife crisis.

A midlife crisis is the tsunami that rips through your life when you least expect it. This is not a marriage problem. Marriage problems, you see coming. Midlife crisis ambushes you.

Right now, at the early stages of your husband’s midlife crisis, you’re trying to survive the unimaginable. You are not alone, and you are not powerless.

In What’s Wrong With My Husband? You will learn:

Why is your husband acting so differently, and what’s going on in his mindWhat a midlife crisis really isHow to navigate your husband’s behaviors without losing yourselfHow to respond (and not respond) to his behavior to avoid making things worseProven strategies to help you manage your mind and emotions, regain your confidence, and find clarity.

Amy Lawrence is the founder of Standing Spouses and the creator of the Resilient Hearts program, where she helps women navigate and thrive through their husband’s midlife crisis, creating a life they love, no matter what. Through personal experience and in-depth research into this mysterious and largely ignored phenomenon, Amy has lived through the devastating emotional turmoil of midlife crisis. In this book, she shares critical strategies to help you maintain your emotional balance, find peace in the midst of the midlife crisis storm, and stand for your marriage, despite what others advise you to do. “You might not believe me right now,” Amy says, “but I promise you, you will survive this.”

ABOUT THE AUTHOR

Amy Lawrence is a coach, author, and founder of Standing Spouses, where she helps women navigate the emotional chaos of their husbands’ midlife crises. Drawing from her own personal journey, extensive research, and work with women in crisis, Amy empowers them to stand strong, reclaim their identity, and create a life they love—whether their husband returns or not.

With a Master’s in Special Education and an emphasis on behavior modifications, Amy blends science, mindset work, and practical tools to guide women with compassion and clarity. Her Resilient Hearts program equips wives with the strategies to manage their minds, build emotional resilience, strengthen communication, and develop the confidence to thrive during one of the most challenging seasons of their lives.

Before becoming a coach, Amy spent years as a special ed teacher, entrepreneur, and owner of a successful tea business and food blog. Her love for teaching and helping others has been a thread throughout her life—whether she was sharing gourmet cooking methods or now walking women through heartbreak and transformation.

A military brat born in Germany, Amy has lived across the U.S. and Europe, and her travels have shaped her perspective on resilience, change, and growth. Today, she makes her home in Idaho, where she continues to write, coach, and inspire women to believe in the possibility of healing and hope.

To see more of Amy’s work, visit: StandingSpouses.com

Click here to get your copy for only 99 cents today.

 

The post [New Release] What’s Wrong With My Husband? by Amy Lawrence first appeared on Book Publishing.

Every year, as the holidays roll in, many entrepreneurs take their foot off the gas. They tell themselves, “I’ll start pitching podcasts in January,” or “I’ll focus on marketing once the new year hits.” But here’s the truth: the most successful experts and business leaders use the final months of the year to get ahead.

If you want more visibility, more clients, and more credibility in 2026, the time to start is right now.

The Holiday Visibility Advantage

The holidays are one of the most strategic times to book interviews. Podcast hosts are planning their editorial calendars and looking for fresh guests to feature in the new year. By pitching now, you can secure January and February releases that position you as an active thought leader right when everyone else is just getting started.

It’s also a season when listeners consume more content. People spend hours traveling, shopping, and relaxing—and podcasts go with them everywhere. That means more people are discovering new voices and ideas. If yours isn’t one of them, you’re missing the easiest visibility window of the year.

Momentum That Compounds

Podcasts don’t disappear after they air. They live online forever, generating ongoing visibility month after month. Even a single episode can continue to bring in leads, collaborations, or media invitations long after the holidays are over.

The secret is to treat each appearance like a launch. Share teaser clips, post behind-the-scenes stories, and email your list about your interview. When you promote the episode, you’re not just boosting listens—you’re also signaling authority to your existing audience.

How to Maximize the Next Eight Weeks

Get clear on your core message. Define the three topics you can speak about confidently. Build a podcast guest kit. Include your bio, a high-quality photo, and key takeaways for hosts. Create a short pitch. In a few sentences, explain who you help, how you help them, and why it matters now. Reach out to five shows a week. Consistency is more effective than volume. Repurpose each appearance. Turn your episode into blogs, quotes, or short videos to extend its life. 

When you follow this system, you’ll enter 2026 with momentum already built, new connections already formed, and opportunities already waiting.

Why Waiting Costs You

Delaying until the new year means competing with hundreds of other guests who waited too. By starting now, you’re giving yourself a head start—and the chance to be top of mind when decision-makers set their budgets and event schedules.

Our limited-time Holiday Promotion gives you the opportunity to get 4 months free of guaranteed podcast guesting when you lock in a full year of done-for-you podcast outreach. We’ll help you get interviewed on the right shows, reach your ideal audience, and turn every conversation into new clients and opportunities. Click here to get this deal while it lasts! 

If you want to learn how to use podcast guesting and publishing to build visibility during the holidays, visit EliteOnlinePublishing.com. For real-world examples of how authors and entrepreneurs use podcast interviews to grow their brands, explore the Elite Online Publishing YouTube channel.

FAQ

Q: Why are podcasts so effective for long-term growth?
A: Each episode stays online and searchable for years, bringing you new audiences long after the initial recording.

Q: What if I’m too busy during the holidays?
A: You can record just one or two interviews and still create lasting visibility that carries into next year.

Q: Do I need professional PR experience to start?
A: Not at all. A clear story, a few key takeaways, and confidence in your message are enough.

Q: How can I keep my interviews evergreen?
A: Focus on timeless topics—leadership, personal growth, or industry lessons—so your insights stay relevant year after year.

 

The post Don’t Wait Until 2026: Get Interviewed on Podcasts first appeared on Book Publishing.

Jenn Foster, co-owner of Elite Online Publishing, interviews Roshini Karunaratne where she reveals how her California-based company shifted from an academy to a leader in software development, AI-driven products, and staff augmentation.

Listen Below:

Watch Below:

Click here to access all of Elite Expert Insider podcasts.

What You’ll Learn In This Episode:

Real-World AI Agents and Their Impact

Why AI Isn’t Taking Your Job

Blockchain Beyond Banking

Quotes:

“So when you go to take your ticket to the stadium to go to the game, it’s all connected to the blockchain and all. Everything’s so different. People can get a piece of it with the ticket holder.”

“If you’re building a house, you could use just your hands or a hand saw to cut the wood, but it’s going to take you a really long time. Or you can use a tool that was created for really fast like a circle saw and actually cut 10 pieces of wood the same like in two minutes instead of circle sawing by hand.”

About Roshini Karunaratne

I founded and lead a software consulting firm based in California, specializing in custom software, web applications, mobile apps, and advanced solutions in AI/ML, Blockchain, and AR/VR. Our experienced team delivers high-quality, next-generation digital solutions tailored to your business needs at unmatched value.

We are an ISO 27001 Certified company for Information Security Management and an Amazon AWS Partner, committed to providing secure and innovative technology solutions.

Learn More Here

www.virstack.com

www.virstack.ai

Leave a Rating & Review:

If you found value in this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally, and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click “Listen on Apple Podcasts,” then “Ratings and Reviews,” and you will see the button to “Write a review.”

Don’t forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL: https://youtu.be/dc0TphlaeFo

The post How AI Agents and Blockchain Transform Business with Roshini Karunaratne first appeared on Book Publishing.

How Our Clients Get Booked Without Pitching Themselves

For many authors and experts, the hardest part of building authority isn’t creating the content—it’s getting noticed. You might have a powerful message, a best-in-class service, or even a published book, but without consistent visibility, opportunities pass you by.

We’ve seen this story many times: a talented leader with valuable expertise who’s doing everything right—except being seen. The difference between being overlooked and overbooked often comes down to one thing: strategic visibility.

Meet Sarah: From Unknown to In-Demand

When Sarah (name changed for privacy) came to us, she had already written a business book packed with insights from her career as a leadership coach. She was proud of it—but after launch week, sales slowed, her audience engagement was minimal, and her book wasn’t creating the opportunities she hoped for.

She wanted more media features, more speaking engagements, and a larger online presence—but she didn’t have the time to chase journalists, pitch podcasts, or spend hours on social media.

That’s when she partnered with us to put her authority growth on autopilot.

Step 1: Turning One Book into a Year of Content

The first thing we did was audit her existing assets—her book, blog posts, podcast interviews, and client case studies.

From there, we used our AI-powered Authority Engine to:

Extract key themes and quotes from her book.

Adapt them into LinkedIn articles, Instagram carousels, YouTube shorts, and blog posts.

Develop a consistent publishing schedule that kept her in front of her audience without requiring her to write new content every week.

This ensured she was showing up online in multiple formats, on multiple platforms—all while staying true to her voice.

Step 2: Optimizing for Search and AI

Next, we optimized Sarah’s book metadata, website copy, and content for discoverability—not just on Amazon, but across search engines and AI assistants like ChatGPT.

We integrated keywords her audience was actively searching for and structured her content so AI tools could easily recommend her as a resource. This meant she wasn’t just posting content—she was building a digital footprint that kept working for her 24/7.

Step 3: Leveraging the Power of Podcasts

Instead of sending cold pitches, we used our podcast booking service to connect Sarah with shows that were already looking for guests in her niche. We prepped her with interview talking points, linked her book in the episode descriptions, and ensured every interview could be repurposed into social media content and blog articles.

Within months, she had been featured on eight podcasts, each introducing her to hundreds (and sometimes thousands) of targeted listeners.

Step 4: Attracting Media and Speaking Opportunities

As Sarah’s content started circulating, she began receiving inbound requests—journalists asking for quotes, event organizers inviting her to speak, and podcasts reaching out directly.

The momentum snowballed. In one year, Sarah went from an under-the-radar author to:

3 national media features

8 podcast interviews

4 paid speaking engagements

A steady stream of new coaching clients who first discovered her through her book or interviews

Why This Works Without Pitching

The key is building omnipresence with intention—being seen consistently in the right places, by the right audience, without relying on cold outreach.

Instead of chasing opportunities, Sarah positioned herself as the obvious choice. Her book, content, and media appearances worked together to create a presence that decision-makers couldn’t ignore.

For more real-world strategies on creating this kind of momentum, visit our YouTube channel or learn about our visibility systems at Elite Online Publishing.

FAQ

Q: Do I have to be a bestselling author to get these results?
No. Many of our clients start with small audiences. The system works by amplifying your expertise, not your follower count. Learn more at Elite Online Publishing! 

Q: How long does it take to see results?
Some clients see new opportunities within weeks, while others build momentum over several months—it depends on your goals and industry.

Q: Can this work if I don’t have a podcast or social media presence yet?
Yes. We can start with your book, interviews, or even raw ideas and turn them into a complete visibility strategy.

 

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